Animated video production

A creative and effective presentation

We make animated videos that explain a complex story in a clear way. Animated videos are narrative animations that move the viewer. Animated videos aren’t merely cinema material; short animations are often seen online – whether it’s explanatory, advertorial of storytelling. Do you want to convince your target group of with a great idea, and encourage them to take action? Do you want them to support you or engage in your actions? Then an animated video is the right way to go!

Our approach
Why in60seconds?
Question & Answer

Highlighted animated videos Videos we’d love to show you

View our portfolio ›

Libraries change lives

Reading & Writing Foundation

CodeMeter

Wibu-Systems

High performance organisation

KLM

Our recipe For a catchy animation

Our process of making of an animation always follows some clear steps. This way, we can achieve your desired deadline, and remain transparent about the process. We happily involve the customer into the process to get to the core message, because that is what it’s all about in our animations.

Do you want us to make an animated video for you or your company? Feel free to check out the steps we use to perform efficiently. If you have any questions, please read the FAQs about animations below, or contact us to make an animated video.

Analysis

STEP 1: ANALYSIS Information analysis
To catch your message in an animated video, it's important that we're on the same page. To make sure that we are, we make an information analysis based on a meeting and an additional briefing. In the information analysis, we advice what information can be treated in the animation, and we show the structure we have in mind.

Determining the content of the animation.
Concept

STEP 2: CONCEPT Concept proposal
Based on the information analysis and the meeting, we make a creative concept: which style suits the message, and what kind of animation would the target audience like to see? The creative concept also includes a proposal for the narrative style, and visual style for the animation.

Which concepts suits the animation?
Storyboard

STEP 3: STORYBOARD Voice-over text and storyboard
When we've chosen a creative concept together with the client, we shape the information according to that style. This translates into a voice-over text and storyboard. The storyboard outlines the images that would work well in the animation, and the voice-over text will be placed underneath - almost like a graphic novel.

Finding the words and images for the animation.
Design

STEP 4: DESIGNVisual style
In this step of the process of making an animated video, we develop the visual style. Based on the concept proposal, we work out one shot of the storyboard. If necessary, we also take the corporate identity of the customer into account. When the customer gives his approval, we work out the entire storyboard.

Working out the storyboard according to the visual style.
Animation

STEP 5: ANIMATINGMovements
When the design is approved, the voice-over will be recorded by the voice actor that sounds best for the project. Also, we'll start animating: moving the illustrations. Every move is entered manually, so there will be real life brought into the animated video!

The illustrations are starting to move.
Sound design

STEP 6: Sound designSound experiences
When the animation is put together well, and the voice-over is consistent with the moving images, we continue with the sound design. In this step, we add the sound effects or music that complete the animated video.

The addition of sound effects and music.
Implementation

Step 7: Implementation Reaching the target audience
When we're done with the finishing touch, we deliver the animated video in different file formats. This way, we make sure that the animation can be seen on both Mac and Windows. We also send different file sizes, so it can be used for any desired purpose.

Implementation of the animated video.

Animated videos by in60seconds Stories that move the target audience

Nowadays, it's much more about the 'why' behind an animated video than it was before. People only take action when they feel addressed, and really touched. The animations we make do exactly that. By doing this, we create impact to your organisation, in the form of understanding, action or engagement.

Our copywriters, designers and animators love to make good animations, and they do so with full dedication. We make sure that everything is right, and we create an interplay of a sharp text, well designed images, smooth movements and perfectly appropriate music and sound effects. You want your animation to move your target audience? So do we!

Our animation company delivers quality at fixed pricing. — We'd like to let our animations
speak for themselves.
See our work

When to choose an animated video? Animations that tell a story

An animated video is perfect to get people to think, to create understanding, or to invite people to take action. An animation connects to the feelings of the viewer, and therefore comes into its own when you have the time to communicate with the target audience, such as on campaign sites, during presentations or meetings.

You want to make an animated video? This stands or falls with a good storyline, in which movement, sound effects and music perfectly interact. The complete picture has to be right, that's where the extra time and money are put into. Therefore, cooperation in the making of an animated video is more intensive than a regular animation, which you you see in the result.

Curious whether an animated video
is the best means for you?
Contact us!

Frequenty Asked Questions about making an animated video

How much does it cost to make an animated video?

The costs for an animated video are dependent on the length, complexity of the message, and the visual style. Together, we choose a type of animation that fits your message, and on this basis, we propose an offer with a fixed price - so we're not billing by the hour afterwards.

What is the appropriate length for an animated video?

A website visitor keeps his attention for an average of 60 seconds, in order to understand a message. It is therefore desirable that the core can be summarised in one minute. Not everything can, or is needed to be, understood in 60 seconds. For example, an animation in a presentation can be longer, but we always strive to be as concise as possible.

What's the average lead time of a production?

The making of an animation usually takes four to six weeks. In the case of a tight deadline, we can work with additional manpower. Together with the client, we make a planning in which we take enough time for feedback and discussion. This way, we both have time to think the concept over, and process the feedback to achieve the desired quality.

Can I provide a voice-over text and storyboard?

At in60seconds, we specialise in getting to the core of large amounts of complex information, and translating this into a catchy voice-over text and storyboard. It's nice when customers have ideas about it, but making a striking storyboard with an appropriate voice-over is a craft. We like being inspired, but submitted ideas are not leading in our creative process.

What does in60seconds need to make a quotation?

The length of the animation, and preferences for illustration and animation style affect the quotation. Also, we need to hear more about your organisation, and the content and complexity of the message for the animation. A phone call usually works best to get the idea straight. These things, your wishes and our advice are taken in a fixed-price quote.

Why choose in60seconds for my animated video?

in60seconds is characterised by the multiplicity of developed illustration and animation styles, our academic level and our expertise in determining the message for the animation. Whether it's object oriented 2D animation, character design or complex 3D animation, in60seconds has all the knowledge. We can develop any illustration and animation styles, and fit into the branding of our customers. View our work and let it speak for itself.

Animated videos by in60seconds Stories that move the target audience

When to choose an animated video? Animations that tell a story

More information about the production of an animated video?