Explainer video production

explanation, promotion and entertainment

At in60seconds, we’re specialised in producing impactful explainer videos. We were one of the first animation studiosto specialise in producing explainer videos; short animations with an explanatory or promotional nature. Nowadays, we’re still one of the leading companies in the field of explainer video production, and we keep our focus on quality.

Our process
Why in60seconds?
Frequently asked questions

Highlighted explainer videos productions we’d like to show you

Check our portfolio ›

Libraries change lives

Reading & Writing Foundation

Smart Cities

Eurofiber

Publishing Campus

Elsevier

Our process For a clear explainer video

When making an explainer video, we always follow a number of clear process steps at in60seconds. Involvement of the customer is important to make a succesful explainer video, because that we we’re sure we got all the right information and matching images. The use of clear work files supports this, clients know they can rely on our experience. In sessions together with the client, we can share ideas and give proper advice.

This way, we ensure to achieve the required deadline and, of course, provide the best quality of every explainer video, time and time again. Below you can follow the process of making an explainer video. Any questions? Contact us, or check the FAQs.

Analysis

STEP 1: ANALYSIS Information analysis
We start the production process with an analysis of the content of the explainer video. Clients often need to transmit a complicated message on a variety of topics, and it is our challenge to translate this into a clear and understandable explainer video. To ensure that we understand exactly what the content of the explainer video is, we invite our client for a meeting. Based on the meeting and an additional briefing, we set up an information analysis. In this document, we get to the essence and structure of the explainer video.

Brainstorming with the client.
Concept

Step 2: Concept Style proposal
Now that we understand the content, we will make a creative proposal for the form. Our experienced illustrators come up with a concept on what style best suits the matter, and what form the explainer video should have. Ideas on the narrative style of the voice-over and the visual style of the explainer video are also included in the proposal.

Creative proposal: define the creative concept.
Storyboard

STEP 3: STORYBOARD Storyboard & voice-over text
Based on the information analysis and the creative proposal, we'll start to write the voice-over text and draw the storyboard. The storyboard includes a series of shot images, with the voice-over text below - just like a graphic novel. After processing our customer's feedback, the storyboard is the premise of the explainer video.

The story line of the animation in simple sketches.
Design

STEP 4: DESIGNVisual style
In this phase, we develop the visual style for the explainer video. Corporate identity, color, animation style; this will all be taken into account when working out one shot from the storyboard. When the client agrees with the style, the designer makes sure the other shots of the storyboard are designed accordingly.

Designing the illustrations for the animation.
Animation

Step 5: Animation Moving images
The animators breathe life into the illustrations by letting them move. The voice actor whose voice best suits the explainer video will record the voice-over - the content also comes to life. The animator will ensure that the movements harmonise with the text.

Animating: the explainer video starts to move.
Sound design

STEP 6: Sound design Sounds and music
The sound design gives the explainer video its finishing touch. Also, we make a suggestion for the music of the explainer video, and we add sound effects. A door that closes without a sound looks quite strange...

Adding sound effects and background music.
Implementation

STEP 7: Implementation 3,2,1 and... action!
The explainer video is ready for use. We deliver the final version of the explainer video in different file formats and sizes, so users of both Mac and Windows can view the explainer video on different devices and platforms. This way we make sure your message reaches its target audience.

Reach the target audience of the explainer video.

Explainer videos by in60seconds Taylor made for your organisation

Since the founding of our company, we've always been focussed on quality. In 2009, we coined the term 'explanimation' for short animations that communicate complex information by moving illustrations, guided by a voice-over. We consider it a compliment that the term explanimation has become a common term, and is widely used.

Nowadays, we still keep our focus on quality. Only by being distinctive, an explainer video stands out from the crowd of animations. An explainer video is still an effective way to convey a complex message, but it's not a completely new medium anymore. All the more reason to ensure that when we make an explainer video, we make sure it's rock solid.

Quality explainer videos at a fixed price. — We'll let our explainer videos speak for themselves. Check our work

When to use an explainer video? Provide insight, explain or promote

An explainer video can be of great added value in many different cases. For example to explain the features of a new product, or to inform employees about a company's vision or new business process. Explainer videos are a great tool to present a complex idea in an understandable way, or to present a report through an attractive visual story. Whether it is to explain, to clarify or inspire: an explainer video can bring a message to life, with the combination of words, sounds and images.

Curious whether an explainer video
is the best medium for you?
Contact us

FAQs: Frequently asked questions Are you interested in an explainer video?

What are the costs of an explainer video production?

The length of the explainer video, the style of the illustrations and animations, and the complexity of the content all have an impact on the costs of making an explainer video. Together with the client, we consider which style suits the topic, and then make a fixed-price quote.

What's the ideal length of an explainer video?

in60seconds knows that the attention of an average website visitor lasts one minute. An explainer video is not always intended for online publication, for other purposes it may be longer, but we strive to be as concise as possible. Let's call it short and sweet.

What's the average lead time of an explainer video?

Usually, our projects have a lead time of four to six weeks. When necessary, for example if your desired deadline is in two weeks, we can deploy some extra manpower. The customer should also be able to give feedback at specific moments. To ensure that in60seconds and our client have the same dates in mind, we always make a clear planning. Herein we take into account sufficient contact moments, sufficient time to understand the information, and to process client's feedback.

Can I provide a storyboard and voice-over text?

For us, it's great to see that a client has done some preparational work, but making a good storyboard and a striking voice-over is a craft - and we enjoy doing it. We specialise in translating complex matter to a crisp explainer video. When you provide us with a storyboard and voice-over, we won't consider this as leading but as a source of inspiration.

What do you need to make a quotation?

To make a complete offer, it's always helpful to talk to each other on the phone. We can discuss your organisation, the complexity of the content, and your preferences for the style of the explainer video. On that basis, and based on our advice, we make an offer with a fixed price. So we don't leave you with unexpected costs after delivery of your explainer video.

Why choose in60seconds for your explainer video?

In 2009, in60seconds coined the term 'explanimation' for a short animation with an clarifying character, a proper explainer video. In all the years that followed, we developed in the production of explainer videos, and we're specialised in envisioning and articulating a complex message. We have all the knowledge for designing detailed 3D animations, interesting character design and object-oriented 2D animations - to name just a few. With our expertise and analytical thinking we still make striking explainer videos. View our work!

Interested in creating an explainer video together?

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